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Obtain a FREE Website Competitive Analysis Today!

June 11, 2012 by ·
Let's Compare Yours to Mine

Let's Compare Yours to Mine

DRIVE’s expertise in Internet marketing and e-commerce, search engine optimization (SEO), keyword research, and content structure give us the ability to carefully assess the effectiveness of your current website, compared to your competition, and to help you determine how to improve your site’s performance.

Contact Us for a FREE Website Performance & Competitive Assessment.

Assessing Your Competitive Status

Our competitive intelligence research will analyze your current website and marketing strategies compared to industry leaders and sites that currently rank well. We focus on a number of areas, including:

Benchmark Current Search Engine Ranking Status – establish a baseline to judge current website performance (if applicable) and for future comparison.

Keyword Research – phrases that you feel are important to your business. We then expand that list to make sure we really understand what phrases people use when querying the search engines to find the products and services you provide.

Ranking and Placement Research- We look at the entire landscape on the search engine results pages for whose websites come up on:

  • The Organic Results
  • Local search directories
  • Pay- per-clip advertising
  • Videos & Images
  • Google+ / Maps / Places / Local
  • Other new types of listings
Site Content Evaluation – as we continuously sharpen the focus of our message on the page, “Content is Still King” to acquire high organic rankings, establish your expertise and credibility to your target audience, and convert visitors into customers, even with all the bells and whistles available to give websites a “Wow” factor. Often, those flashy elements just tend to distract visitors from your real message.

 

Link Building Evaluation- analyze your directory listings and other back links to your web sites, especially the newer sources for these important links that help determine your Google PageRank index, such as:

Pay-Per-Click (PPC) Advertising Evaluation- which of your competitors uses pay-per-click or sponsored advertising on the search engines?

  • Do your competitors use text and/or display ads?
  • How effective are their ads compared to yours?
  • Which keyword phrases generate the highest traffic?
  • What are the current “bid” levels for your  keyword phrases?
  • Are there other venues for “sponsored” advertising that might be a better fit for your marketing strategy and budget?

Obtain A FREE Website Competitive Analysis

For more information, or to request your FREE Web Site Performance and Competitive Analysis, call (317) 966-0998, or send us an email, or submit the short form below:

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Burke Petroleum Launches New Fuel and Lubricant Website with Search Engine Optimization for Residential, Farm, Commercial, and Industrial Markets in Ohio

March 31, 2012 by ·

Burke Petroleum, Minster, Ohio, launched a new website today in its ongoing efforts to better reach and serve it customers in the region north of Dayton. The site, built on the WordPress platform, is on the web at BurkePetroleum .com.

Burke Petroleum is an established family-owned company that has been delivering home heating oil to residential, farm and commercial customers since 1974. The company also offers a wide variety of brand name fuels, lubricants, coolants, chemicals and other fluids and related products for industrial and commercial use.

Business Strategies for GrowthIn addition to its line of traditional products, Burke Petroleum also focuses on emerging growth markets, such as metalworking fluids and food-grade lubricants, as well as environmentally-friendly botanical products.

The new website’s navigation structure, content, and HTML code have been sculpted to maximize the benefits of search engine optimization.

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