DRIVE’s expertise in Internet marketing and e-commerce, search engine optimization (SEO), keyword research, and content structure give us the ability to carefully assess the effectiveness of your current website, compared to your competition, and to help you determine how to improve your site’s performance.
Assessing Your Competitive Status
Our competitive intelligence research will analyze your current website and marketing strategies compared to industry leaders and sites that currently rank well. We focus on a number of areas, including:
Benchmark Current Search Engine Ranking Status – establish a baseline to judge current website performance (if applicable) and for future comparison.
Keyword Research – phrases that you feel are important to your business. We then expand that list to make sure we really understand what phrases people use when querying the search engines to find the products and services you provide.
Ranking and Placement Research- We look at the entire landscape on the search engine results pages for whose websites come up on:
- The Organic Results
- Local search directories
- Pay- per-clip advertising
- Videos & Images
- Google+ / Maps / Places / Local
- Other new types of listings
Link Building Evaluation- analyze your directory listings and other back links to your web sites, especially the newer sources for these important links that help determine your Google PageRank index, such as:
Pay-Per-Click (PPC) Advertising Evaluation- which of your competitors uses pay-per-click or sponsored advertising on the search engines?
- Do your competitors use text and/or display ads?
- How effective are their ads compared to yours?
- Which keyword phrases generate the highest traffic?
- What are the current “bid” levels for your keyword phrases?
- Are there other venues for “sponsored” advertising that might be a better fit for your marketing strategy and budget?
Obtain A FREE Website Competitive Analysis
For more information, or to request your FREE Web Site Performance and Competitive Analysis, call (317) 966-0998, or send us an email, or submit the short form below:
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