Burke Petroleum, Minster, Ohio, launched a new website today in its ongoing efforts to better reach and serve it customers in the region north of Dayton. The site, built on the WordPress platform, is on the web at BurkePetroleum .com.

Burke Petroleum is an established family-owned company that has been delivering home heating oil to residential, farm and commercial customers since 1974. The company also offers a wide variety of brand name fuels, lubricants, coolants, chemicals and other fluids and related products for industrial and commercial use.

In addition to its line of traditional products, Burke Petroleum also focuses on emerging growth markets, such as metalworking fluids and food-grade lubricants, as well as environmentally-friendly botanical products.

The new website’s navigation structure, content, and HTML code have been sculpted to maximize the benefits of search engine optimization.