When we began our company in 2000, its original name was Productive Websites & Marketing. Though much longer than DRIVE, our first name accurately reflects the results we provided—and still provide—for our clients.
Our initial logo illustrates how we hammer away (at the keyboard) to help our clients build or improve their online sales pipelines, which then deliver a steady flow of qualified prospects and customers.
The need to have a productive online marketing campaign is obviously more essential now than it was 20 years ago, when the seeds of the e-commerce revolution were still being planted. Today, if your online presence doesn’t meet current standards, your offline sales pipeline will probably be difficult to fill.
Think about how Amazon’s e-commerce website has decimated the entire brick and mortar shopping industry, after originally only selling books online for a few bucks each. You can now actually buy a pre-fabricated two-story house on Amazon for only $50.000! Though these small homes include no bricks or mortar, neither does much of the future of the retail industry.
Productive Means Successful
A successful website or e-commerce site will produce qualified leads and sales. The keys to developing a productive site are great content and a user-friendly layout.
Great content distinguishes you from your competition and it compels your site visitors to behavior in a manner that directly generates a qualified lead or an immediate sale in an online store.
A user-friendly layout ensures your site visitors can rapidly find what they need.
Same As It’s Ever Been
We continue to develop websites based on User Experience (UX) research rather than a random “good looking” design concept. This ensures those sites are easy to navigate and they quickly provide all of the answers, solutions, and products needed by visitors. And that is exactly what your prospects and customers (and Google) expect.
For two decades, regardless of our name, we have been developing productive websites, successful e-commerce stores, and other effective digital marketing content. To discuss how we can do the same for you, contact us