Website optimization and user-friendliness go hand-in-hand, so it is imperative to make sure your website meets today’s Search Engine Optimization (SEO) standards (imposed by Google)
In addition to unique and varied content, current SEO standards include proper formatting on all devices—from small mobile phones to huge high-def conference room wall monitors—to site hosting security and speed.
The Rules According to Google and Facebook
To many (most?) people, the Internet means Google, Facebook, YouTube, and Twitter, along with a few other social networking and news sites.
If you want people to find you online, your website and social sites need to follow the process established by those dominant players. That means you either need to invest in Pay-Per-Click (PPC) advertising on those platforms or you need to try to gain high rankings in Google’s organic (free) search rankings and business listings.
Online Marketing ROI: Short-term vs. Long-Term
PPC is good for short-term strategy for immediate lead generation. To continue to reap its benefits for a long time, you need to continue to spend money on a daily basis.
Advertising and promotions on Facebook are good investments, but the time and money you spend has little if any long-term impact. Social media is a “here and now” experience.
SEO is a long-term strategy. Every page of content you create can work for you forever as a well-ranked page on Google that aligns with ongoing keyword-specific search queries by people who want and need what you provide.
Your PPC expenditure is only good for the one time it generates an individual click-through to your landing page.
Your SEO investment works for you again and again, and each piece of content adds to your archive of relevant information that your prospects can access and absorb.
Optimized Design Means User-Friendliness
A well-optimized site is a well-designed site. Good web design is about quickly providing access to easy-to-understand answers and solutions.
Graphic design plays an important role in making a site easy to use and understand, but a site’s graphic elements support the user experience—they don’t determine it for the sake of flash and pizzazz.
To discuss how this information applies to your online marketing efforts, contact us