Marketing in the digital world offers so many great options, because connecting with people who want and need your products and services can be fine-tuned based on all of the online platforms people use, along with the tools and granular demographic data available.
So Many Things To Do!
You have many online marketing options as a way to drive qualified leads and sales, from website Search Engine Optimization (SEO) to email newsletters to Pay-Per-Click (PPC) ads on Google, Facebook, and other social sites—to name but a few of the major methods.
And then there is Amazon to consider, along with the rapid takeover of mobile devices, on which consumers are constantly texting, playing games, listening to podcasts, and watching videos—all at the same time!
Strategy for Today and Tomorrow
To determine the best online marketing options requires you to have some short-term and long term sales and branding goals in place, along with related budgets.
It’s easy to spend a lot of money quickly when you start a campaign, so setting goals, schedules, and budgets is essential to maintain a reasonable level of ongoing expenses in relation to the return on your investment.
Content Creation From the Bottom Up
Based on our two decades of online marketing, we can help you develop a solid foundation on which to run your campaigns.
That foundation is the story you want to tell about the products and services you offer. Your story becomes the content that is then formatted for the specific places you choose to communicate with your targeted audience: websites, e-commerce stores, social sites, advertising, newsletters, videos, podcasts, etc.
Your online content can easily be repurposed for offline marketing materials: brochures, pamphlets, banners, posters, postcards, promotional materials, etc.
Let’s Tell Your Story
The perception of your story in the marketplace becomes your brand, so it’s very important to make sure you have content that effectively communicates the right story to the right audience in the right place at the right time.
We help our clients create the content and manage the online tools that put your organization’s story where it needs to be to accelerate your sales and boost your brand.